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French Products: the Saveur du Jour Business Case

With the number of Internet stores ever growing, many online businesses that face competition on their home market need to grow by exporting their products abroad. How easy is it to translate success at home into success in foreign countries? In this article, we will review how smart companies prosper by successfully exporting products in spite of multiple issues: language barriers and localization, local taxes and regulations, currency conversion and potentially international shipping.* First, let's review the business case of an online store called Saveur du Jour that sells

What is wrong with using brown envelopes for direct mail?

Designing a direct mail campaign

Direct mail is one of the most effective marketing strategies that exist, but in most cases they are underrated and get overlooked by businesses. Many believe that, since this is a digital era when everything goes on through a computer or smartphone, Internet ads and profiles are all you need to get promoted, and e-mail is the only reasonable way to contact your potential customers directly. However, direct mail campaigns do have a good return of investment, and you should always take them on account if you want to increase your sales and and reach new customers.

Experience shows that direct mail is very compelling and helps a company stand out on its own, especially if it is well designed and put together. Running a successful direct marketing campaign requires an organic design approach, because a multimedial advertisement campaign will always have more impact than direct mail on its own. Studies reveal that companies which combine e-mail with direct mail get far better results than those who use e-mail alone or direct mail alone. Read More...

Evertone knows to shred your paper but what about data shredding?

The protection of confidential information should be at the top of every company’s priority list. There could be so much at stake if a company fails to keep its private information safe. The company’s financial details would be exposed to potentially dangerous people and customers would be exposed to such crimes as identity theft, not to mention the violation of the requirement by law to ensure the safety of private information.

For a long time, the way to keep private information away from the wrong hands has been paper shredding. There are so many companies which specialize in shredding documents for other organization. These companies have been of significant help, since many organizations receive and publish so many private documents in a day, leaving them with a huge load that needs to be destroyed.

The problem with paper documents is clearly easy to solve. However, there is an even bigger problem; the information stored in soft copy. This data can easily be accessed by harmful parties, leading to losses, destruction of people’s lives and perhaps even the closure of companies. This concern has brought to life the technique of data shredding.  Read More...

Testimonials

Read on to know the positive feedback we have received from business owners across the world.

Isabelle Wong
Cal Stereo

I’m so glad I approached Plaza Publishing for our company’s marketing requirements. They have suggested a number of innovative marketing techniques, that we had never thought of or conceptualized earlier. Hats off to their wonderful insights!

Jack Law
Vibrant Man

At first I was a bit hesitant to outsource the marketing campaign of my newly started business to Plaza Publishing, but the wondrous results that they produced with very little initial investment made me realize that my decision was absolutely right.

Brooke Wright
Total Yard Maintenance

I have come across dozens of marketing agencies, but I would like to recommend the services of Plaza Publishing to all businesses, for the simple reason that they are a class apart from everybody else in terms of having a highly unique and professional approach towards all your requirements.