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Over 200 delegates came to find out about the latest developments in digital media and how these were being applied in charities to maximise revenue and generate awareness. Ian Pearson, former BT Futurologist raised a few eyebrows during his glimpse into the future. Alex Randall of the Centre for Alternative Technology underlined ways to create impactful awareness-raising campaigns on a tight budget. Steve McClaughlin of BlackBaud delivered valuable information on using email as an effective fundraising campaign. Jo O’Boyle of Arthritis Care and Roger Lawson of Cascaid demonstrated how reworking the Arthritis Care website succeeded in engaging great numbers of new users in the over-50 group. Here’s what some of the delegates had to say. “Fantastic speakers. I think it’s fair to say that most not-for-profit organisations have seen the future potential for their fundraising campaign here today. I’m listening – I’m just not sure where to begin!?” Richard Jones, Shelter “Inspirational” Maria Devereux, Slow Food UK “Worthwhile, inspiring and innovative” James Self, RSPCA “Good overview of issues / ideas. Good range of speakers” Lucia das Neves, Help the Homeless “Thought provoking” Isabella Douglas, The Royal Marsden Cancer Campaign “A real eye-opener” Carol Perkins, Director Marketing Officer, Action for Kids “The subject was dealt with very comprehensively and informatively” Frances Walker, Credit Action “A very important subject and a very good approach to tackling important questions” Jonathan Moore, Suffolk Association of Voluntary Organisations “The event has provided some very useful information about digital media. It has highlighted untried areas that our charity can realistically test and use.” Gareth Davies, NCH “Great to have a practical timetable and choice of sessions – well done.” Richard Morris, The Giving Machine “Well organised with excellent speakers” Victoria Dingle, Big C “Was interesting to see how the digital opportunities can be applied” David Matthews, The Grace Eyre Foundation “It’s great to have an event targeted at my exact job!” Amanda Neylon, Diabetes UK “The conference was very interesting with some excellent content. I really liked the speakers from all aspects of fundraising.” Marc Bowler, Quarriers “The event underlined charity views on the importance of 2.0 and social networking and the general fear of not ‘jumping on the bus’.” Ruth Harrison, Helen & Douglas House “Well organised event that broadened my thinking around digital communications.” Peter Freeman, Marine Society & Sea Cadets |
